The media industry is witnessing disruptive changes like never before. The growth of traditional revenue stream is declining at a rapid rate while companies are witnessing the emergence of new revenue models.
The BFSI sector is undergoing massive transformation. This efficacious digital transformation starts with a clear understanding of the digital customer’s behavior, likes, dislikes, aspirations among others.
Winning the big data battle through Social Media Command Centers
Social media has become an integral part of marketing strategy for businesses of all sizes. Billions of people around the world use social media every day, and that number is rapidly growing. It’s estimated that by 2018, 2.44 billion people will be using social networks, up from 970,000 in 2010.. In the current scenario, marketers have a plethora of digital tools available to them and an ever-growing volume of data that is only growing exponentially. For example, there are 12 terabytes of Tweets daily and that is only from one social media channel. Social media channels like Facebook, Twitter and YouTube have transformed the way information is consumed and distributed. Stories, information, reviews spread quicker and wider than ever before.